Get Social: Get Your Business Growth

Don’t JUST be there. REACH your customers.

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Smm service agency you need

SMM or social media marketing is the process of using social media platforms such as Instagram, Facebook, TikTok, LinkedIn and others to promote your business, build relationships with your audience and generate leads.

SMM is not just about posting pretty pictures or eye-catching captions. It is a creation of targeted content, communication with your audience and analysing performance metrics.

When SMM is used correctly, it creates visibility, trust, and loyalty, which leads to business growth.

Almost 95% of the Canadian population actively uses social media daily. Your audience is already there, and they’re waiting to connect with you. So do it right here and right now.

To connect with the right people, you need a customized strategy that will make your brand stand out and earn the trust of potential customers. Now, social media isn’t just a trend, it’s a necessity. Thriving companies know how to attract audience attention and retain their customers. We can help you become THAT company and even better.

Social media is changing quickly, and procrastination can cause you to fall behind your competitors. The ideal time to integrate SMM into your business is when you are developing your general marketing plan.

Many companies make the mistake of launching their business without a holistic social media strategy. But later they realise they’ve missed out on critical opportunities to connect with their audience.

By hiring a professional SMM team early on, you can ensure that your content resonates with your target audience and your brand has an excellent reputation.

It depends on what challenges your business has in general. Again, remember that every business is unique, and its problems are also unique. But here’s a list of the most common problems businesses face:

  • Lack of brand visibility. Solution: A social media strategy will determine the right platforms for your posting, content type and posting schedule to maximize your reach and engage the right audience;
  • Undefined target audience. Solution: In-depth audience research will allow you to identify your audience’s preferences and pain points to create content tailored to the right people who are ready to engage with you;
  • Low ROI on social media efforts. Solution: A social media strategy will align your business goals with social media marketing goals to optimize your efforts and direct them in the right way.

A holistic social media strategy allows you to set the direction of social media marketing, create a content structure and highlight the points to focus on. It’s not just a “work plan”; it’s a powerful tool that can help your business grow.

Yes, sometimes, a combination of paid and organic content brings good results. But this way doesn’t always work. First of all, it depends on the industry you’re in as well as your business goals.

At the stage of developing a marketing strategy, it will be clear whether paid and organic content is about you or not. But here’s what happens if you use them both:

  • Organic content builds trust, and paid content expands your reach;
  • Paid ads attract new traffic; organic content retains it;
  • Paid content boosts the effectiveness of organic content;
  • Organic posting allows you to test your strategy before investing in paid promotion;
  • Paid campaigns are ideal for short-term goals, and organic content – for long-term ones.

It can be said that organic content is the intensive way of social media marketing growth and paid content is the extensive one. Which one is right for you, or both, our team is here to help get it clear.

Developing a social media strategy that really works depends on understanding business goals, industry and audience. There is no one-size-fits-all strategy that works for everyone. But there are some common steps that lead us to reach unique goals:

  • Step 1: Set the client’s goal and objectives;
  • Step 2: Analyse the current situation;
  • Step 3: Identify the target audience and choose social platforms;
  • Step 4: Create a content plan (posting schedule, key metrics, and so on);
  • Step 5: Implement the strategy, monitor, analyze and optimize it.

Depending on the result, it will be clear where to go next: repeat this cycle again, increase the number of steps or just repeat some steps again. Social media strategies may be changeable, but our focus on results is constant.

Yes, absolutely. If you already have a social media presence but it’s not meeting your expectations, we’re here to help with that. What can we do?

  • Do a comprehensive social media audit and uncover drawbacks and points of growth
  • Improve your strategy or develop a new one
  • Optimize your content to increase audience engagement

Our experience and proven methods will turn your social media into a powerful tool that will enhance your brand reputation, allow you to generate leads and boost your business growth.

It’s quite simple. If the expected results of social media campaigns match the original goals and milestones, it’s a success. For a more detailed understanding, we use qualitative and quantitative metrics to measure the result. What can it be?

  • Reach, impressions and subscriber growth
  • Likes, comments, shares, and saves
  • Click-through rates (CTR) and website visits
  • Leads, sales, sign-ups, or downloads
  • New followers, retention rates, and audience sentiment

By aligning these metrics with the marketing campaign goals, we get a clear picture of the effectiveness of the result. It also allows us to continuously optimize the next steps for future success.

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